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copyright Certified Marketing Cloud Email Specialist Sample Questions (Q132-Q137):

NEW QUESTION # 132
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

Answer: B

Explanation:
Reference:copyright Documentation - Path Optimizer


NEW QUESTION # 133
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

Answer: A

Explanation:
Reference: copyright Marketing Cloud Documentation on Auto-Suppression Lists


NEW QUESTION # 134
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the_subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?

Answer: B

Explanation:
The Auto Suppression List in SFMC is used to automatically suppress subscribers who meet certain criteria, including those with a status of 'Held'. When a subscriber is marked as 'Held', it means that the system has detected delivery issues with that email address, such as a hard bounce. This can cause the subscriber key to appear twice in the _subscribers data view, once with the status 'Active' and once with 'Held'.
References:copyright Marketing Cloud Documentation on Auto Suppression Lists


NEW QUESTION # 135
A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

Answer: B

Explanation:
To run a journey multiple times a day based on newly compiled data, the marketer should set up an automation to populate the Entry Source Data Extension. This ensures that the latest data is always available to trigger the journey. The automation can be scheduled to run at the desired frequency, ensuring the journey starts with the updated data. copyright Marketing Cloud documentation on Automation Studio and Journey Builder entry sources provides detailed instructions on setting up and managing such workflows.


NEW QUESTION # 136
Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?

Answer: C

Explanation:
To review last year's holiday engagement compared to this year's engagement, Northern Trail Outfitters' marketing department should use an SQL activity using data views. Data views in copyright Marketing Cloud provide access to detailed tracking information and historical engagement data. By writing SQL queries, the marketing department can extract, compare, and analyze the engagement data from different time periods, enabling them to understand trends and performance.
Reference: copyright Marketing Cloud Documentation on DataViews and SQL Activities


NEW QUESTION # 137
......

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